Workshop on “Digitalisation for the Sustainable Growth of Tourism”
How to access finance and enhance your skills for digital tourism
Athens, 7 December 2018 at the Athens International Tourism (A.I.T.) Expo
from 9:30 till 14:00 Conference Hall 1
The EU tourism sector is going through a continuous transformation triggered by digitalisation, which irreversibly changes how tourism works. Consumers increasingly use digital technologies to search, book, communicate and share their holiday experience. Therefore, if tourism businesses want to remain competitive in the long term, they need to modernise and adapt to the digital revolution.
The event will address different topics related to how digitalisation can help the sustainable development of tourism businesses, particularly SMEs. The day will start with registration at 9:30 and end with closing remarks at 14:00.
Leading experts from the tourism industry, public authorities and other relevant stakeholders will be giving their views on the subject.
Below you can see the agenda and the confirmed speakers
Moderator: Mrs Christina Tachiaou