The Athens International Tourism & Culture Expo celebrated ten years in 2023 and for one more year the goals of the Exhibition were realized, namely the support and international promotion of our tourism with the participation of leading International Hosted Buyers and the many new collaborations of the Exhibitors with the Hosted Buyers and exhibition visitors. The Exhibitors and Hosted Buyers experienced a very strong three days through the B2B meetings as well as the professional visitors with the Exhibitors. Alongside the Exhibition, the very successful Conference was organized with the theme: "The next day for tourism businesses and destinations" Organized by the Department of Tourism Studies, University of Piraeus - Laboratory of Tourism Excellence and the Exhibition.