The Greek National Tourism Organisation (GNTO) leads the global promotion and marketing of Greece as a premier travel destination. Our mission is to showcase Greece’s unique tourism assets by developing strategic plans and implementing targeted promotional activities worldwide. Through partnerships with tour operators, airline companies, online Travel Agents, and participation in international tourism fairs, the GNTO organises familiarisation and press trips, workshops, and roadshows, strengthening Greece’s brand on the global stage.

With our digital platforms—VisitGreece.gr and the Visit Greece App—we warmly invite travellers from around the globe to explore Greece’s rich history, stunning landscapes, vibrant cities, and culinary delights. From serene beaches and outdoor adventures to dynamic city life, world-class cuisine, and exceptional shopping, we highlight both iconic destinations and hidden gems. Our initiatives emphasise sustainability, ensuring that visitors experience Greece’s beauty responsibly and authentically.

Working closely with Greece’s 13 regions, the Greek National Tourism Organisation plays a key role in shaping regional tourism promotion programs, ensuring alignment with national goals. In collaboration with the Local Government, we have also introduced educational initiatives to empower domestic tourism agencies and stakeholders in both the public and private sectors.

The GNTO is dedicated to welcoming travellers to a Greece that celebrates both tradition and modernity, offering a diverse range of experiences that honour its history while embracing the future.