In 2025, the B2B meetings were completed with complete success and many commercial agreements were initiated between Exhibitors and Hosted Buyers already from the first day of the B2B, while many more are expected in the future. Selected Hosted Buyers from 40 markets conducted more than 4,500 B2B with Exhibitors from all tourism industries as well as with tourist destinations.
Selected Hosted Buyers from 35 markets conducted more than 4,720 B2B with Exhibitors from all tourism industries as well as with tourist destinations. Particularly impressive was the fact that most Hosted Buyers participated in B2B having clear and specific requests which were fully satisfied by the Exhibitors due to their geographical dispersion but the variety of their professional activities.
The tangible very good results of the Exhibition result from the following:











