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Greek National Tourism Organisation (GNTO): Welcoming the World to Greece

The Greek National Tourism Organisation (GNTO) leads the global promotion and marketing of Greece as a premier travel destination. Our mission is to showcase Greece’s unique tourism assets by developing strategic plans and implementing targeted promotional activities worldwide. Through partnerships with tour operators, airline companies, online Travel Agents, and participation in international tourism fairs, the GNTO organises familiarisation and press trips, workshops, and roadshows, strengthening Greece’s brand on the global stage.

With our digital platforms—VisitGreece.gr and the Visit Greece App—we warmly invite travellers from around the globe to explore Greece’s rich history, stunning landscapes, vibrant cities, and culinary delights. From serene beaches and outdoor adventures to dynamic city life, world-class cuisine, and exceptional shopping, we highlight both iconic destinations and hidden gems. Our initiatives emphasise sustainability, ensuring that visitors experience Greece’s beauty responsibly and authentically.

Working closely with Greece’s 13 regions, the Greek National Tourism Organisation plays a key role in shaping regional tourism promotion programs, ensuring alignment with national goals. In collaboration with the Local Government, we have also introduced educational initiatives to empower domestic tourism agencies and stakeholders in both the public and private sectors.

The GNTO is dedicated to welcoming travellers to a Greece that celebrates both tradition and modernity, offering a diverse range of experiences that honour its history while embracing the future.

Greece: The Ideal Destination for Wellness Tourism

As demand grows for wellness-focused travel, Greece offers a compelling narrative and unparalleled experiences that position it as a top destination for rejuvenation and health. As a partner in promoting Greece, you can showcase its unique wellness offerings rooted in ancient traditions, natural beauty, and rich culture. Here’s how Greece can appeal to global travellers seeking restorative, holistic experiences.

The Wellness Heritage of Greece

Greece’s wellness heritage dates back to the time of Asclepius, the ancient god of medicine, making it a prime destination for travellers seeking both historical and modern approaches to well-being. By highlighting the country’s natural resources—like mineral-rich hot springs, therapeutic seawater, and nutrient-dense cuisine—Greece can attract tourists interested in authentic, transformative wellness experiences. Greece offers more than a spa day; it provides an opportunity to connect with wellness traditions that have endured for centuries.

Healing Springs: Unique Wellness Experiences

With over 800 medicinal spas across the country, Greece’s healing springs offer something for every wellness-seeker. Promote destinations like the Aidipsos Thermal Springs in Evia, where travellers can soak in mineral-rich waters renowned for muscle and joint recovery, or Pozar Thermal Baths in Northern Greece, where natural hot springs (37°C) flow amidst lush forests and waterfalls, creating an immersive experience in nature. These destinations offer the unique appeal of combining wellness treatments with natural beauty, giving travellers memorable and restorative experiences.

The Mediterranean’s Therapeutic Sea: Thalassotherapy

Thalassotherapy, a tradition deeply connected to Greece’s coastal beauty, is an ideal offering for wellness travellers. Greek hotel spas across the country provide these mineral-rich seawater and natural seaweed treatments, which refresh both body and mind, leaving visitors feeling rejuvenated. The rhythm of the sea and the purity of its resources create a natural spa atmosphere that appeals to those seeking relaxation and tranquillity.

Nutrition and Natural Beauty: The Greek Lifestyle

For travellers seeking wellness from the inside out, the Greek lifestyle offers an array of appealing options. The renowned Greek diet, with its emphasis on antioxidant-rich olive oil, fresh fruits, vegetables, and locally sourced ingredients, is a cornerstone of Greek wellness. Encourage wellness-focused travellers to experience culinary journeys that showcase the flavours and health benefits of the Greek diet, or to take home natural skincare products inspired by traditional recipes using local herbs and plant-based ingredients.

Sun, Sea, and Mountains: Greece’s Holistic Landscape

Greece’s natural landscape provides a powerful setting for wellness travel. With clear mountain air, soothing coastal breezes, and over 300 days of sunshine a year, Greece offers a holistic environment ideal for relaxation and renewal. Promote activities like guided forest walks through places like Kaiafas or scenic views of Greece’s turquoise beaches to wellness-focused travellers who value immersion in nature as part of their experience.

Showcasing Greece’s Top Wellness Destinations

Help wellness-focused travellers discover Greece’s most celebrated wellness retreats:

– Pozar Thermal Baths: Nestled in Northern Greece, these thermal pools combine the healing properties of natural hot springs with beautiful landscapes, making them ideal for relaxation.

– Aidipsos Thermal Springs: Known since antiquity, Aidipsos, Evia Island combines healing waters with a charming neoclassical architecture, offering a unique blend of wellness and history.

– Kaiafas Thermal Springs: Located near Ancient Olympia in the Peloponnese, Kaiafas offers not only therapeutic springs but also serene lake views, lush forests, and proximity to the Ionian coastline.

Greece: A Complete Wellness Destination

Positioning Greece as a premier wellness destination opens up new possibilities for tourism. From mineral-rich springs to Greek-inspired beauty treatments and nourishing cuisine, Greece’s offerings resonate with the growing demand for health-focused travel. As a partner, you have the opportunity to promote Greece as a destination that goes beyond traditional tourism to offer holistic, deeply rooted wellness experiences that can attract and retain travellers from around the world.