ATHENS INTERNATIONAL TOURISM & CULTURE EXPO 2025

For the twelfth consecutive year, the Athens International Tourism & Culture Expo, the leading international Exhibition-institution for tourism professionals, successfully sealed the dynamic promotion and promotion of Greek Tourism in over 40 markets.

With Exhibitors from all over Greece and with destinations from mainland Greece to the hidden gems of our islands and from Evros to Crete, the Exhibition managed to fully satisfy the needs of all Exhibitors, Hosted Buyers and trade visitors

Greek destinations, hotels and resort groups, travel agencies, DMC’S offices and Tours and Yachting companies presented Greece as an investment destination to Hosted Buyers and the success was confirmed by the many commercial agreements that were made in the context of the B2B meetings.

We report some Hosted Buyers’ comments that demonstrate the great dynamic and effectiveness of the Exhibition:

Mina Gorgis- UAE: «First of all I’d like to say thank you so much for all arrangements & this amazing event & hopefully to be attending every year. It’s very reach with successful business opportunities & from my side Greece will be main destination for 2026.»

Nazareno Augellone- Canada: «My compliments to all Organizer group in putting on a wonderful event. Thank you for your hospitality and professionalism. Look for forward to successful bookings in Greece with suppliers.»

Mauro Lazzari – Czech Rep. : «The event was very interesting, with a highly qualified presence of exhibitors and offers for us buyers. In my opinion, I was very pleased with the large attendance of operators from the Peloponnese, which made me realize that this is a destination I must follow more closely in the future. I am already planning to develop a program to specifically inform our customers of offers to raise their awareness of this destination.»

At the same time, we should emphasize that the Hosted Buyers expressed their enthusiasm for the authentic Greek gastronomy meals during the B2B, which were a Courtesy Sponsorship of Athenaeum Hotels Group, as well as for the high-quality hospitality they enjoyed at the hotels of the Exhibition Sponsors: Athenaeum, Grand Hyatt, Ilisia, Radisson Blue Park, The Golden Age & Wyndham Grand Athens.

We should also note that the best reviews were also received by the company Chauffeur Greece, which provided the Hosted Buyers with luxury transportation in an exemplary manner.

The Opening of the Exhibition with Crete as Honored Region was held by the Regional Governor of the Ionian Islands, Mr. Yiannis Trepeklis, in the presence of Ms. Mary Lioni, Deputy Regional Governor of Rethymno, Mr. Kyriakos Kotsoglou, Deputy Regional Governor of Tourism of Crete, Mr. Panagiotis Archontis, Deputy Regional Governor of Tourism of Eastern Macedonia-Thrace, Mr. Panagiotis Sakellaropoulos, Deputy Regional Governor of Western Greece, as well as Mr. Thanasis Michelongonas, Deputy Regional Governor of Tourism of Peloponnese.

The University of Piraeus - with the Department of Tourism Studies and the Rector Mr. Mich. Sfakianakis honored the exhibition and on the second day they organized with great success and more than 200 participants, a Conference, on the theme "Value Tourism - From Theory to Practice".

In the proceedings of the Conference, prestigious speakers analyzed contemporary tourism issues such as: Digital Transformation and AI for value innovation in tourism businesses, Destination Management for attracting value tourism, Sustainability, Climate Transition and Spatial Planning for value destinations and Value Investments for sustainable development and a competitive tourism product.