Selected Hosted Buyers from 35 markets conducted more than 4,720 B2B with Exhibitors from all tourism industries as well as with tourist destinations. The international collaborations of the Exhibition to attract potential Hosted Buyers paid off extremely well since most Hosted Buyers participated in B2B having clear and specific requests which were fully satisfied by the Exhibitors due to their geographical dispersion but the variety of their professional activities. The B2B meetings were a complete success and many commercial deals were initiated between Exhibitors and Hosted Buyers from the very first day and many more are expected to follow.